Pa’lantismo. Ever hear of it? Maybe not expressed like that, but you know the phrase. “¡Pa’lante!” A philosophy invented by our own Eric Hoyt. If you could sum up the trajectory of his life and his way of seeing and doing, that’s the word. Always forward. There’s not a single Bravo alive today who hasn’t been pushed, prodded and encouraged by that rallying cry. Born and raised in Puerto Rico, Eric moved on. ‘Cause that’s what he does. Opened Wunderman in Miami, ran his own ad agency and has been leading Bravo for the past 8 years. Always pa’lante. It’s the only way to get where you want to go.
Jesus knows numbers. And he’s good at making money. No, that’s not right. He’s extremely good at making money. But believe us, he’s far from being a numbers-obsessed accountant. He’s a top-notch finance guy who understands and gets involved in our day-to-day advertising business. He’s fully human, not just a number. Just ask him something about fitness and see him light up. Born and raised in Sevilla, Spain, this fashion-forward Spaniard is nuts about eating right, working out and keeping fit. Bravo’s healthy numbers are definitely a testament to this mindset. But when you have a Jesus on your team, that’s just what happens.
Renée has done it all. Trekked the legendary, perilous Inca trail. Check. Spent a week in Sweden’s famed Ice Hotel. Check. Re-routed the Panama Canal for a day so as not to disrupt her quinceañero party. Ch… OK, maybe not that. But advertising, promotions, Hispanic marketing, above the line, through the line, below the line, GM, Latin America, B2B, B2C. Check. Check. Check. But perhaps Renée’s biggest triumph is her remarkable empathy. She understands the mindworks of both creatives and clients and is trusted. By both. A rare trait for an ‘account’ person. But that’s just it. Renée is more than an account person. Her current plans: to learn amateur rocketry.
Sybil may just have the coolest name ever. I mean, come on, who wouldn’t want to hang out with a Company named Sybil. This Argentine firebrand is one of our company’s (there’s that name again) true leaders and mentors. A native of Buenos Aires, her defining moment came early in life when she met the David Ogilvy and was inspired enough to decide advertising was her calling. Lucky for us. And our clients. That’s because she possesses a rare quality: she’s direct and über-honest (maybe too much so, as she’s the first to point out). But it’s something clients value. Which may explain why she’s led our Dell account for the past 16 years throughout Latin America.
When Calex looks at a problem, he does so from every angle. You can say he is a problem solver or a human protractor. During his 20-year career Calex founded his own agency, amassed global clients such as Microsoft and PepsiCo, and helped Wunderman win the global digital business for Nokia. Since joining Y&R Miami in 2010, Calex has been responsible for several accounts, including Coca-Cola, FedEx and Miller Coors. Rio de Janeiro is a place Calex proudly calls home, however moving to Miami was an opportunity for his children to become true global citizens. In his spare time, Calex loves being with his family, barbecuing, playing tennis, mountain biking, and garnering likes on Instagram for his photography skills. #nofilter
Federico has ‘grown’ in Buenos Aires, Toronto, Chicago, Atlanta, Ohio, Los Angeles, and London. I say ‘grown’, not ‘grown up’, because, according to him, he isn’t sure if he’s officially done that yet. His words, not mine. For many years, Fede drove a truck installing Christmas lights during the lovely, windy, winter nights of Chicago. Every job since then has been a breeze, pun intended. Fede is passionate about creating work that captures the cultural change happening in the US, and connecting brands with this new American multiculturalism. It also helps that he can handle himself equally well in Spanish and English, and can relate to almost anyone fairly quickly, based on the fact that he has lived in so many places. On a hypothetical Sunday, Fede would start the day rowing on an 8-person boat; then would make breakfast for his family, followed by an afternoon grilling with his friends and family, drinking vino.
Marcos Moure is a self-described ‘word nerd’, so the remainder of this bio will read like a Scrabble player’s fantasy… Before WPP, Marcos’ anteceding employments included an Internet startup, publishing, and the Opera (as a stand-in for Pavarotti). He commenced with Wunderman in 1994, and made his recrudescence to the WPP family in 2006 for Y&R Miami/Bravo. Marcos is a respiratory ‘Swiss Army knife’, as his labor has entailed everything from LatAm, US Hispanic, general market, direct, traditional, digital, and social. In his surplus time, Marcos loves to read, especially history and biographies. He also revels in spending time with his wife and three kids. When it is all said and done, Marcos wants to be commemorated for being a great dad. But, as he puts it, “I still have a long time before the fat lady sings.” Apparently it’s an opera joke.
Most human beings depend on food, water, and oxygen to live. Felix lives off ideas. He loves them so much he attempted to name his son Idea, until his sensible wife nixed that ‘idea’. Felix has such an infectious energy and a non-stop motor that he should be banned from drinking Monster energy drinks. Advertising has taken Felix’s career to 3 different countries, working on many high profile clients, and winning lots of awards. And, speaking of awards, did you know that Felix has a world champion Labrador dog named Odd? You do now. In addition to being the Brazilian Dog Whisperer, Felix loves barbecuing (Brazilian-style of course), playing beach soccer, rugby, his Flamengo fútbol team, birds, and ice hockey. Yes I said ice hockey. He maybe the only Brazilian that does, but that’s what makes him special, that and whispering to world champion Labradors.
Julian Roca has two passions in life: sports and advertising. If he had dedicated his career to sports, we’re pretty sure we would hear about him on every sport channel. Fortunately for us, he decided to take the advertising path. After getting his Master’s degree at Montclair State University, he’s worked at many world-renowned agencies leading cross-capability teams, building a reputation for his ability to turnaround “challenging” situations and winning many awards including a Clio, OMMA, W3, Webby, and more. Now, we’re pleased to have Julian as our Digital Department VP and one of our biggest sports aficionados! Trust us, you just don’t go to the last 3 soccer World Cups for nothing!
Monica knows brands, retailers, shoppers, and how to connect the dots to bring them all together. We think it’s safe to say that Monica knows stuff. With over 20 years experience working for global brands, clients have said that Monica is a multicultural and shopper expert. But since she believes in humility and not in being an expert, she considers herself a lifelong learner (which means she will only learn more stuff). When she’s not flexing her shopper marketing muscles, Monica can be found paddling her little heart out on a dragon boat as a Mother Puffer for Team Puff (we couldn’t make this up if we tried to). Monica has lived all over the world. Born at a military base in the Philippines, she moved to Bolivia, then Germany, Spain, North Carolina, back to Bolivia (not a typo), Georgia, Bolivia (yet again), California, and, luckily for us, she now has docked her dragon boat in Miami.
EMILIO ALVAREZ-RECIO vp BUSINESS development & Communication
Everybody wants to be Emilio’s friend. Why? He’s got more personality than a high-profile, A-level celeb being hounded by paparazzi. (Nice segue to his little-known past as an actor.) Yes, acting. One of Emilio’s early passions. He gave up the millions, the fans, the fame and the honeys for advertising. Today, as our new business director, he lives for a higher calling, landing the big one. And he’s good at it. He’s humble and simpático and gets along with everyone. Remember, he left the big ego world of acting behind long ago. And apparently his wanderlust too (from NYC to El Salvador, to Panamá, to Spain, to The Philippines, and to Greenwich, CT.) We’re glad he calls Miami (and Bravo) home.
Tía Laura, as we affectionately call our HR super pro, is the most caring and genuinely nice HR super pro you’ll ever meet. Did she pick the right career or what? She’s been taking care of everyone at Bravo for 15 years, with a warm heart and a big smile. And her door is always open. Seriously. Wide open. Her career path started in Oil and Mining (in Texas, of course), banking for a multinational, and eventually the world of advertising. Laura is also a big fan of Justin Timberlake. (Rumor has it she may be vying for the position of fan club president). We like to think we’re her only kids, but Laura is also the mother of two grown boys as well. Lucky dudes.