Different Jerseys, Same Heart

Since the early years of soccer, it has been a long-standing tradition for players of rival teams to exchange jerseys after the game as a way of showing mutual respect and friendship. As part of Coca-Cola’s effort to promote camaraderie… and of course, happiness, we have produced a hidden camera video in a Mexico vs. USA match, where we asked fans to exchange their jerseys with a rival fan before the game to show how people, despite having different jerseys, share the same passion.